With the Model Y Propulsion, has Tesla killed the competition?

With the Model Y Propulsion, has Tesla killed the competition?

The Model Y becomes the least expensive Tesla. The American brand has indeed slashed the prices for its Propulsion version. To the point of knocking out the competition? We went to see what it offers.

In January 2021, You’re here hit hard by lowering the price of the Model 3. Following this drop, which allowed the car to benefit from the maximum bonus, the “Standard Autonomy Plus” version, with 448 km of autonomy, was displayed at only €36,800 . Better, in November, the autonomy progressed to 491 km thanks to a new battery, without price increase.

Suffice to say that the competition had the greatest difficulty in competing! But in 2022, Model 3 prices have skyrocketed. After various revaluations, due in particular to the increase in raw materials, the basic Model 3 is now displayed from € 51,490 including bonuses! The rivals therefore began to blow. Until the arrival of Model Y Propulsion.

Because the American firm has again struck hard! Based on the price differences with the other versions, we expected a price of 56,490 € for the “very short” Model Y. But it’s in the end €49,990, excluding the bonus of €2,000. The Model Y is therefore cheaper than the equivalent Model 3. The SUV more affordable than the sedan, it’s unheard of! Is the competition still knocked out? We went to see what it offers at this price.

A Korean surprises

On the side of generalist firms, we find at Volkswagen theID.4 Pro, charged €50,850. Advantage of the model: better autonomy, with 531 km. The Model Y promises 455 km for its part (with the standard 19-inch rims). On the other hand, the VW is less muscular, with a 174 hp engine. According to our information, that of the Model Y would be close to 286 hp. When the Model Y goes from 0 to 100 km/h in 6.9 seconds, this ID.4 takes almost 9 seconds. Ford could have been a serious competitor with the Mustang Mach-E, which announces 269 hp and 440 km of autonomy in the basic configuration. But it now costs €56,400, up from €48,990 at launch!

At Kia, the EV6, Car of the Year 2022, is displayed at € 51,990 with a 229 hp engine and a 77.4 kWh battery (net capacity). Equipped with the same data sheet, the original Hyundai ioniq 5 costs €49,700. For her, autonomy varies from 476 to 507 km depending on the 19 or 20 inch rims. The 0 to 100 km/h is achieved in 7.3 seconds. In short, technically, we are quite close to the Model Y. However, this price corresponds to the basic Intuitive finish, to the equipment it is true already generous (19-inch rims, 12.3-inch dual screen, heated steering wheel), but less complete than that of the Model Y. The Tesla indeed offers the Autopilot or the Premium Audio system as standard.


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The German premium faithful to its bad habits

On the premium side, the Audi Q4 e-tron 40, with 204 hp and the 77 kWh battery (net capacity) starts at €50,990. Performance will mark time (0 to 100 km / h in 8.5 seconds), but the maximum autonomy on 19-inch rims is 529 km. The concern is that this price is in basic version. And for a model with already closer equipment, you have to go up to the executive (adaptive cruise control, MMI Navigation Plus) billed at €57,200.

At Mercedes, we are clearly out of the game: an EQB 250 of 190 hp with 453 km of autonomy costs at least €58,200! However, the model has the advantage of having 7 seats. And what about BMW. L’iX3, with a range of 461 km and performance similar to the Model Y, starts at €69,950! It tries to pass the pill with complete equipment and a neat look (the M Sport aesthetic package comes as standard).

BMW still has a gift in its pocket: a year of charging offered at Ionity. German and Korean companies rely on this network for fast charging. Tesla of course has its Superchargers, whose mesh is an important asset. Faced with premium competition, the Model Y also has the advantage of rapid recharging at the highest maximum power, even if it is deflated on the propulsion at 170 kW. The BMW is at 150 kW, the VW and Audi at 135 kW. Still, the Hyundai collects 232 kW!

In the end, the back-to-school affair?

Faced with the historical references of the premium, this Model Y is very well placed, even if the Audi Q4 e-tron is not sunk. On the other hand, with generalist brands, Tesla has not folded the game. If some models are less efficient, they have better autonomy, and customers are very sensitive to this.

A vehicle stands out here: the Ioniq 5, which offers more autonomy while being cheaper. The Korean drives the point home with its maximum fast charging power. This model also highlights another element: the possibility of negotiation. With the Tesla, it’s €49,990, period. Other brands, even German premiums, can make a move. Hyundai announces for example a gesture of 2,500 € on the Ioniq.

Still, beyond the technical sheet, a good part of the value of the vehicle is in the brand image. And Tesla certainly has a hellish rating… which precisely allows you to limit the discount. Moreover, for many, the purchase of a Model Y will be motivated by the opportunity to be able to resell it afterwards without almost losing it.

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