With the First generation DS 3the DS7 is undoubtedly one of the most successful models of the French firm. It has thus enabled the brand to make a name for itself on the premium market by constituting up to 50% of the manufacturer’s sales and positioning itself as the best-selling premium SUV in France between 2018 and 2021. Buyers were won over by its style, its technology, but also by the fact that it is a French vehicle.
The 360 hp plug-in hybrid DS7 achieves 0 to 100 km/h in 5.6 s, a very respectable value for a vehicle of this type.
Even if the enthusiasm is still important, it is time, after five years of existence, to get a makeover. Before going around the owner, it should be noted that DS takes the opportunity to change the name of his model. Starting from the observation that people naturally called it DS 7 instead of DS 7 Crossback, DS therefore played it simple. It will be the same in a few months of the DS 3 Crossbackwhich will become DS 3 during its restyling towards the end of the year.
This “new” DS 7 is characterized above all by modifications to the front and rear of the vehicle. Thus, the face has been reinterpreted and we immediately notice the new light signature and in particular the new daytime running lights. Gone are the original vertical ones, they are replaced by new ones inspired by those featured on the DS X E-Tense and Aero Sport Lounge concepts.
Called “DS Light Veil”, they consist of four lines with 33 LEDs. Technically, it is a laser-engraved polycarbonate surface painted on the inside only to give it an appearance of alternating light and body-colored areas. Emitting a diffused light, it is stronger on the exterior features. This new entity rubs shoulders with more refined projectors that change technology. Gone are the spinning crystals that were one of DS’s hallmarks.
From now on, the French brand has used Pixel LED projectors comprising 84 LEDs which make it possible to optimize lighting according to traffic and climatic conditions. The other changes relate to the grille which has been enlarged while the DS Wings – these chrome elements – are now reduced in size. The lower part of the shield has been redesigned and the soft nose, the part between the bonnet and the grille slightly revised. With the decrease in chrome and its bling-bling side, the DS7 does not lose personality, quite the contrary, it reinforces its statutory side and it even gains in dynamism with the Performance Line finish.
Many novelties on the rear side since it is the tailgate in its entirety which has been replaced. This one has more pronounced body lines. The lights are thinner and between them no longer appears the name DS 7 Crossback but DS Automobiles.
If the exterior has been deeply redesigned, this is less the case for the interior. Thus, the dashboard remains unchanged. It still consists of a 12-inch digital instrumentation whose graphics have been improved and a 12-inch multimedia screen which receives the new Stellantis operating system, which marks a significant progress in terms of ergonomics and fluidity. .
As is often the case with DS, the materials have been the subject of special treatment with, in particular, a new weave of the leather on the dashboard and on the storm doors. Certain specificities of DS such as the pearl point or the guillochage are of course still relevant. The interior atmosphere remains as pleasant with a real impression of quality both in terms of the choice of materials and the assembly.
As the dimensions are identical, status quo on the other hand at the level of the practical aspects with a generous rear habitability and an interesting trunk volume of 550 liters whatever the engine. The same goes for equipment, this DS7 still stands out for the presence of night vision and camera-managed adaptive suspension, which are extremely rare on the market.
More gasoline but a new plug-in hybrid engine
There is a new engine side with the introduction of a 360 hp plug-in hybrid version directly from the DS9. Aesthetically, it is differentiated by wider front and rear tracks, a ride height lowered by 15 mm and specific 21-inch rims. Able to reach 0 to 100 km/h in 5.6 s, this DS 7 can travel 57 km in all-electric mode. The two other existing plug-in hybrid versions of 225 and 300 hp benefit from a new 14.2 kWh battery to increase the electric range by 10 km, for a total of 65 km. Finally, there is a 130 hp diesel unit. No gasoline though.
The range of this new DS 7 will include five finishes: Bastille, Perfoline, Perfoline +, Rivoli and Opera. It will arrive in concessions next September. Prices are not yet known. We just know that a launch version called “La Première” which will represent the top of the range will be sold for around €77,000.