It is not utopian to have a local market place online.
Thus, from a “simple” e-commerce platform allowing member merchants to set up a click and collect solution, the beta version has been expanded to become a real online commerce site with delivery logistics. A “Local Amazon”laughs Laure Raffoux, account manager. “We worked for more than six months to achieve its current version”, explains Mickaël Crenn. To do this, he enlisted the services of two employees and a work-study student. From three people, the team will increase to four in September.
Operational, the Platform now has 125 member companies from Charente. The condition in this matter being that the Siret be filed in the department. “These are local producers, but also service companies”explains Laure Raffoux.
On the profile of the companies that take the plunge, “we have some who had trouble getting through the digitalization process”, continues the account manager for whom the signposting of the course reassures some of them. others, “up to 75%”already have a website “and their visibility on the platform does not compete with it. »
Double the number of companies by 2023
Thus, one can shop on the site for food products, fashion products, intended for children, for the home or even services. “When shopping online, the customer can slip several products into their basket which will be packaged in a box”. The latter is then deposited with one of the 17 relay-packages dotted around the territory. “We don’t deliver the last mile”assumes Mickaël Crenn, who intends to double the number of member companies by May 2023. Companies must pay a monthly flat rate available in three formulas: at 29 euros/month for “Visibility in the window (virtual editor’s note)”, at 49 euros for access to the e-commerce interface and finally at 99 euros for maximum support, in particular with the management of the product catalog by a dedicated adviser. The online payment solution adopted is that developed by Crédit Agricole and called Agora Pay.
For the founder of La Plate-forme, the idea of the approach is almost militant: “prove that no, it is not utopian to have a local online marketplace”. The proof by the click!
“Relocate the business”
Renaud Lambert, co-founder of A bee in the studio
“With my brother Gauthier, we buy honey in bulk before repackaging it and marketing it. Today we work with four beekeepers from the region, including our father, who lives in Vienne. It has been three years since we settled in Charente. Before that, I was in Lyon, still in the honey sector. I still have many customers there. But the idea is also to relocate our business and our customers somewhat. What the Platform allows us, by giving us visibility in the department. We also collaborate with a pastry chef from Angoulême who works with our products. »
“ Gain visibility in Charente ”
Marc Fourchaud, founder of Maze
“I am a coffee roaster and have only been settled in Cognac for a year. I mainly work with high-end coffees. My customers are delicatessens in the department but also consumers who buy online, via my website. Joining La Platform allows me to gain visibility in the Charente region. The Platform being located in Angoulême, it also opens up my network a little beyond Cognac. I find the logistics network very interesting. When I have an order, I will put my few packets of coffee in a collection point then they are packaged by them (in the boxes Editor’s note). I also appreciate the collective aspect of working alongside brands from Charente. »
Sandrine Gautreau, creator of Dermoethic
“I created a site 4 years ago, in order to market under the Dermoethic brand and to individuals the essences and essential oils produced by the manufacturer Alain Bernard-Brunel based in Lagarde-sur-le-Né Our customers are spread all over France. The Platform gives us visibility in Charente, alongside other traders of ethical products and I find that great. Alone behind my computer, I’ve been a little out of breath in recent months. The Platform brings us energy, with complete and professional services.”