The “Mickey Journal” will no longer look like this from this Wednesday

The "Mickey Journal" will no longer look like this from this Wednesday
Image taken with a mobile phone shows Le Journal de Mickey vehicle belonging to the Tour de France advertising caravan in Bastia before the start of the 156 km second stage of the 100th edition of the Tour de France cycling race on June 30, 2013 between Bastia and Ajaccio, on the French Mediterranean Island of Corsica.  AFP PHOTO / JOEL SAGET (Photo credit should read JOEL SAGET/AFP via Getty Images)
JOEL SAGET/AFP via Getty Images Image taken with a mobile phone shows Le Journal de Mickey vehicle belonging to the Tour de France advertising caravan in Bastia before the start of the 156 km second stage of the 100th edition of the Tour de France cycling race on June 30, 2013 between Bastia and Ajaccio, on the French Mediterranean Island of Corsica. AFP PHOTO / JOEL SAGET (Photo credit should read JOEL SAGET/AFP via Getty Images)

JOEL SAGET/AFP via Getty Images

The 100th edition of the “Journal de Mickey”, in 2013.

PRESS – New formula for a new life? Mickey’s Diary, dean of the youth press in Franceinaugurates this Wednesday, August 31 a new formula to give back “all its nobility on paper” and “unhook children from screens”relying in particular on the nature outings of the Castors Juniors.

Created in 1934 by the journalist French Paul Winkler, the weekly magazine combining comics and news “adapts to today’s readers” and strengthens its content “edutainment”its editor-in-chief, Edith Rieubon, told AFP.

First change, the disappearance of the iconic mouse from waltz disney in the newspaper logo, “Mickey’s character is aimed at toddlers and under 9-12 year olds, our core target”. So it’s Donald, character ” very funny “ and full of ” defaults “ which makes the first cover of the new version.

The end of plastic gifts

“It’s the most popular with readers in France. The magazine is also interesting because it offers other comics than Disney. The objective of the new formula is to broaden the target by also attracting adults,” add in The Parisian Fabrizio Petrossi, Disney character designer since 1992.

Another novelty is an activity book entrusted to the Castors Juniors (the scouts Riri, Dewey and Loulou), thanks to which the children will learn to recognize the footprints of wild animals or even to make a hotel for butterflies.

“To reaffirm its ‘weekly’ side”, the newspaper opens on pages of sports, cultural news, etc. with in particular a ” investigation “ deciphering a big question like the celebrity of the Mona Lisa or the metaverse.

A sign of the times, plastic gifts are disappearing in favor of “paper surprises”like a poster on the conquest of the Moon, also designed for teachers. “We tried to give back all its strength to paper” with pages that detach, collect, become horny or erase according to the games, summarizes Edith Rieubon.

Get kids off screens

Use “exponential” screens during the health crisis of Covid-19 has “created a reaction” among parents, she underlines, confident in the future of the youth press.

Sales in the sector fell only 2% in 2021 compared to 2020, compared to -5.3% for all of the magazine press, according to the Alliance for press and media figures.

fourth behind I like to read, Pomme d’Api and Scrooge magazine, Mickey’s Diary sold more than 82,000 weekly copies last year, compared to more than 88,000 in 2020.

“The subscription continues. The sale in kiosks is not very good but this is unfortunately the case for all the paper press »comments Edith Rieubon.

See also also on The Huffpost: The animated series “Cars” is revealed in a first trailer

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