Netflix is a video streaming giant. During the confinement, we can say that the company was at its peak. On the other hand, a few months ago, Netflix lost some subscribers for the first time. Has the subscription become too expensive? In any case, a new cheaper offer will be available soon. Cheaper, of course, but in return, there will be commercials.
The rivalry between Disney and Netflix
Last month, the number of Disney subscribers on all its platforms (Disney+, Hulu and ESPN+) exceeded that of Netflix. After 5 years of effortDisney has won its bet to dethrone Netflix, the streaming star.
Here are the numbers:
- 221.1 million subscribers for Disney
- 220.7 million subscribers for Netflix
Disney announces that it has overtaken Netflix in terms of subscribers, with a total of 221.1 million subscribers on all its platforms (with Disney+, Hulu and ESPN+) against 220.7 million for Netflix.
Disney+ has a total of 152.1 million subscribers at the end of the third quarter. pic.twitter.com/efwofYlWL2
—DLP Dream (@DreamDlp) August 10, 2022
As you can see, Disney wins with a few hundreds of thousands of subscribers. What will Netflix do in response to this? According to Variety, the new cheaper offer that Netflix will launch shortly is precisely made for bypass Disney+.
In addition, the giant has announced a similar offer which will begin in December in the United States. It should also be noted that Netflix’s offer was initially planned for 2023or even in 2024. However, for a any reason, it accelerated.
Where will the new Netflix offer be available?
Unlike Disney which intends its new offer exclusively in the United StatesNetflix offers its new formula in different countries :
- United States
- The United Kingdom
We can say that the platform thinks big. After all, Netflix is not a multinational for nothing. Moreover, it’s not just streaming videos. The company specializes in the distribution, production and operation cinematographic and television works.
#Netflix wants to bypass Disney + by launching its offer with advertising from November 1 in five countries, including France and the United States.
Demanding *very* high advertising rates, the platform announces that it expects 500,000 subscribers by the end of the year.https://t.co/NJ5H8WsQ70
— Jules Le Henand (@JulesLeHenand) September 2, 2022
Netflix: a new formula for less than 10 euros
Considering inflation, and the different current economic problems, Netflix took aim on the cost. So why this new reform? As you know, one of the interests of the platform so far has been to watch its programs without being disturbed by advertisements.
Only here it is, the cost will be cheaper, but there will be advertisements. According to information obtained by Bloomberg, this new subscription would cost between 7 and 9 euros per month.
A big reduction compared to the price of the standard subscription which is 13.50 euros per month. Between 4 to 6 euros in savings against a few minutes of advertising. What’s more, advertisements that are not not necessarily uninteresting.
The advertising methods for this new offer
Note that for the time being, no official communication from Netflix has been published. That said, according to the rumors gathered by Bloomberghere are some details:
The duration of the ad
For the series, advertisements of 15 to 30 seconds would be displayed at the start and during viewing. They would make a total of 4 minutes for an hour. So in a 45 min episode, there will only be 4 commercials.
— Frederic Hinix (@FredericHinix) September 3, 2022
Remember that for American channels, it is 18 to 23 minutes ads per hour. This allows you to put things into perspective! It’s more to save you from hitting pause to go to the bathroom. For feature films, ads will only appear at the beginning of the video.
The frequency for the same ad
The most annoying thing about ads is that the same ad comes up multiple times. Surely you have already experienced this. Well, be sure that with Netflix you will have time toforget an ad before seeing her again.
Here is the data:
- For series, one ad per hour.
- For films, three identical ads per day.
Offers for advertisers
For ad buyers, Netflix and its partner Microsoft offer the application of the cost per thousand views (CPM). The starting price would be $65 per CPM. However, this is still a negligible value.
This price varies according to the targeting viewers. Advertisers can request the 10 most viewed series of the month or choose specific genres (comedy, drama, etc.). Country targeting is also planned.
In contrast, age, gender, viewing habits or time of day would not be used as targeting criteria. At least cost additional will not be deducted for this.
To reassure advertisers, Netflix claims to be able welcome 500,000 new subscribers by the end of 2022.