ITV’s This Morning is saving its viewers 4 months of energy bills, yet another symbol of skyrocketing energy costs.
GREAT BRITAIN – In France, a radio station (Virgin Radio, not to name it) saves you several months’ rent every day. otherswith regard to the economic context (and in particular soaring gasoline prices), have decided to help their listeners refuel by winning fuel vouchers. United Kingdomit’s a TV channel that has decided to adapt its games to soaring energy prices.
For his return to the screens in the show This Morning, this Monday, September 5, star presenters Holly Willoughby and Phillip Schofield had a surprise for ITV viewers. Their traditional game “Spin to win” had kept the same principle (the presenter spins the wheel and the viewer drawn at random wins the prize on which it stops), but a new box had appeared.
Alongside the traditional sums of money to be won (1,000 or 3,000 pounds, i.e. 1,150 or 3,500 euros), the people drawn at random could win the payment of their energy bills for four months (“Energy bills” on the wheel), as if it were now a luxury good. And that’s precisely the lot won by Darren, the winner you can hear in the excerpt below.
#ThisMorning has turned completely dystopian and Black Mirror by offering to pay energy bills as a competition prize… https://t.co/y7Y9DWq6mM
— Scott Bryan (@scottygb)
This new gift to win in a TV show divided viewers but this is not a unique case in the Anglo-Saxon media. At the end of August, it’s the tabloid DailyMail which saved a year of electricity and gas bills (see front page below).
“Don’t pay”, a campaign for the invoice strike
These two cases illustrate the problem of energy prices that runs through the whole of Europe. She is particularly striking across the Channel, where the British do not benefit from the tariff shield as we know it in France. As a result, the United Kingdom experienced a record high in unpaid electricity bills in August, and the situation is expected to worsen in the coming weeks.
Saturday’s @DailyMailUK #MailFrontPages https://t.co/9kYKanb80f
— Daily Mail UK (@DailyMailUK)
Thus, in October, average bills will increase by an average of 80% compared to April, which leads to a tripling of prices in one year. It is also the result of a decision by the energy regulator, which decided at the end of August to increase the maximum ceiling that an average household is required to pay. And the aid promised by the government of Boris Johnson (his successor Liz Truss remained unclear on what she intends to do) does not seem to be sufficient.
A slingshot wind is therefore rising. It took the form of an anonymous campaign called “Don’t pay” (don’t pay) which was launched with nearly 100,000 participants threatening to go on a bill payment strike starting October 1st if energy bills don’t come back to “an affordable level”.
See also on The HuffPost: Air conditioning, wifi, electrical outlets… These “small gestures” of sobriety required of the French in the face of the energy crisis